A healthtech founder came to me frustrated. Strong product.Clear ROI.Great demos. Still, deals dragged. Pilots stalled.Procurement slowed.Approvals never fully landed. From the outside, it looked like a sales problem....
Most founders treat manufacturing AI like SaaS. Demo → Pilot → Close. Then wonder why deals stall for months. Here’s the mistake: You’re selling features.They’re evaluating operational risk. In...
Your CAC isn’t rising because of marketing.
It’s rising because your cost structure changed and your GTM hasn’t adapted yet.
Fix the system, not the spend.