A healthtech founder came to me frustrated. Strong product.Clear ROI.Great demos. Still, deals dragged. Pilots stalled.Procurement slowed.Approvals never fully landed. From the outside, it looked like a sales problem....
Most founders treat manufacturing AI like SaaS. Demo → Pilot → Close. Then wonder why deals stall for months. Here’s the mistake: You’re selling features.They’re evaluating operational risk. In...