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The Nexus GTM

The Nexus GTM

The Nexus GTM

The Nexus GTM

The Nexus GTM
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Banking/Fintech

  • Banking/Fintech
  • The Nexus GTM

Churn Isn’t a Product Problem. It’s an Onboarding Failure.

  • March 2, 2026
  • Ed Benson
A Series A fintech platform came to me frustrated. Strong demos.Fast closes.Solid initial traction. But 6–9 months later? Accounts were churning. Not loudly.Quietly. Usage plateaued.Expansion never triggered.Renewals became negotiations....
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  • Banking/Fintech
  • The Nexus GTM

Your Fintech Isn’t Losing Deals on Product. It’s Losing Them in Procurement.

  • February 24, 2026
  • Ed Benson
A Series A fintech founder came to me frustrated. Strong product.Clear demand.Enterprise logos in pipeline. Yet deals kept stalling at the same stage. Security review.Risk committee.Procurement. Sales blamed “slow...
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  • Banking/Fintech
  • The Nexus GTM

Bank Deals Move at the Speed of Risk

  • February 17, 2026
  • Ed Benson
The use case is obvious.The deal still drags. In banking,no deal is a single decision. It’s five. Risk.Security.Legal.Procurement.Business owner. Each runs its own review.Each protects something different. Revenue doesn’t...
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Recent Posts

  • Healthcare GTM Isn’t Hard. It’s High-Risk.
  • You’re Not Selling Software. You’re Entering a Production Line.
  • Your Development Pipeline Isn’t Broken. Your Operating Reality Is.
  • Your CAC Didn’t Go Up Because of Ads. It Went Up Because Your Costs Did.
  • The Next 12 Months Will Reward Discipline. Not Expansion.

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  • The Nexus GTM

Recent Posts

Healthcare GTM Isn’t Hard. It’s High-Risk. April 2, 2026
You’re Not Selling Software. You’re Entering a Production Line. March 30, 2026
Your Development Pipeline Isn’t Broken. Your Operating Reality Is. March 27, 2026
Your CAC Didn’t Go Up Because of Ads. It Went Up Because Your Costs Did. March 20, 2026

Categories

  • Banking/Fintech
  • CAC
  • Clean Energy
  • Healthcare
  • Logistics
  • Strategy
  • The Nexus GTM
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