They live between teams.

Post-PMF SaaS benchmarks show:

→ 35% of revenue leaks at handoffs
→ 20–30% CAC inflation from misalignment
→ 2× rework inside Sales and CS

Strategy isn’t missing.

Execution coordination is.

Marketing hits targets.
Sales fights quality.
CS inherits risk.

Everyone optimizes locally.

The system fails globally.

This is execution debt.

It shows up as:

❌ “Why didn’t this close?”
❌ “This wasn’t the ICP.”
❌ “CS didn’t know.”

More tools won’t fix it.

More hires won’t either.

Systems change outcomes.

→ One GTM language
→ Enforced handoffs
→ Clear execution ownership

That’s fractional GTM leadership.

Fix the system.
Or keep paying the tax.

DM me “SYSTEMS” if this sounds familiar.